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You know those irritating websites you see more and more these days which have those little boxes on them with advertisements placed by Google? Well, I've just become one of them. No, seriously, I'm trying it out. I'm cash-strapped, earning no money, and it requires very little effort on my behalf, so I thought I'd give it a go.

I have been considering advertising for a while, but have been reluctant. Is it appropriate to put secular adverts on a Christian website? Moreover, am I going to irriate my visitors with their presence? Well, I'm going to do this for a trial period, and see how it goes. I've tried to position adverts so they're visible, but not over-invasive.

The adverts are 'content-targeted', which means Google tries to place adverts that are relevant to the content of the page. Whilst this is a very effective technique, it does have it's drawbacks. How ironic (and dare I say counter-productive) if there were adverts for the Jehova's Witnesses, or Mormons on pages where I talk about my Christian faith because Google, when analysing the content of the page, can't differentiate between Christianity and it's deviations. I know I try to encourage people to think for themselves when it comes to Christianity, but I don't particularly want to roll out the red carpet and point people in the wrong direction, either!

According to Google rules, I can't say anything to encourage visitors to click on these links, as advertisers pay a small amount for each click on their advert. So in Google spirit, only click-through if it's stuff that interests you.

Well, I'll roll with this for a while and see how it goes. And if the advertising bothers you, we'll talk about it in my mansion, after I've become a millionaire (cough).

1 Comment(s):

Anonymous Anonymous said...

i enjoyed the site (seriuosly) and i understand that perhaps at this moment self promotion is bad and may seem superficial, but nevertheless i cannot resist the temptation of inviting you over to my blog to take a look at one thingie and to say what you think. thanks in advance :-) Tuesday, July 11, 2006 8:59:00 AM  

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